The Gjirafa staff lounge and kitchen under an orange ceiling plane, with a bar counter, a screen wall and glass-walled meeting rooms beyond. — PRISTINA , GJIRAFA SHOWROOM

Work / Commercial

Pristina , Gjirafa Showroom

Location: Pristina, Kosovo
Type: Commercial
Stage: Built
Role: Lead designer - HOX Design Studio (design, contractor procurement and construction oversight)
Year: 2022
Area: 1,000 m² / 10,764 ft²

A showroom that changes with the products, not with construction: light carries the merchandise, and the room stays the same.

Headquarters of the largest e-commerce company in the region, the Gjirafa HQ showroom is built for efficiency, creativity, and precision. The building runs five floors of warehouse and office space, but the showroom stands out: a modern, modifiable design that reconfigures around new products without major changes to the space, using light to highlight the merchandise and interactive stations to engage visiting clients. I led the design, contracted and coordinated the companies that carried out the build, and oversaw the fit-out on site through to completion.

01 Gallery

The Gjirafa showroom aisle: a polished grey floor under a folded orange ceiling plane, with display bays lit along both sides and a video wall at the far end. — Showroom

The white reception counter under the orange ceiling fold, with display walls and glazed offices behind. — Reception

A lounge of copper-coloured armchairs and a grey sofa in a glass-walled corner, with venetian blinds on the windows and a black ceiling. — Lounge

A glass-walled meeting room under an orange ceiling panel, a long table and chairs inside, with frosted graphics on the glass. — Meeting room

Gaming stations in three recesses lit blue, red and green. — Gaming stations

A glass meeting room with a dark table and chairs, beside a lounge with venetian blinds along the windows. — Meeting room

A lounge with a grey sofa and copper-coloured armchairs, venetian blinds along full-height windows. — Lounge

A small phone booth with a perforated pink panel wall, a bar stool and a glass door. — Phone booth

A tall timber door with a large '50' in frosted glass. — Door detail

A trapezoid window lit green above a knotted black floor cushion. — Break-out detail

A meeting room seen through angled glass with pink and green film, chairs around a dark table. — Meeting room

A Gjirafa showroom bay: bicycles, scooters and prams on white plinths against terracotta and charcoal walls under track lighting. — Showroom

A deep display bay framed in terracotta, with fitness equipment and bicycles on low plinths and a screen on the back wall. — Display bay

Office floor seen through a glass partition: a terracotta wall fold and the orange ceiling lead past planted desks. — Offices

A meeting room behind a pointed glass opening, its interior lit pink and green, set in a dark timber wall. — Meeting room

The open-plan office: rows of white desks with black chairs and monitors, planting along the desks and an angled terracotta wall behind. — Open-plan office

02 Floor plans

Floor Plan, Gjirafa Showroom: floor plan drawing showing the room layout. — Floor Plan01

Pristina |, Gjirafa Showroom

Pristina , Gjirafa Showroom